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Tag Archives: #ERD

If I Wanted to Get to Dublin I Wouldn’t Start from Here: Part 1

It seems that most Master Data Management (MDM) projects are starting in the wrong place and heading in the wrong direction! They fail to build and use that essential and most powerful of MDM tools, the Logical Data Model (LDM).

This approach is about as productive and effective as building a ship without a keel!

This is the first of three posts that explain what the problems are and how top avoid them.

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There's No Such Thing as a Customer!

“Customer” is one of the Data Enitities that lies at the heart of most MDM practices in enterprises around the world and it is not in fact a Data Entity at all! This situation has arisen because far too much “data quality” work is done without the use of a properly structured Logical Data Model. This work then serves to perpetuate rather than remove fragmented data structures.

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