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MDM Webinars & Online Training

I am putting together a series of webinars and online training courses in Master Data Management (MDM) and I would value your input.

The first series will be centered around the major of Product.  This will include looking at and defining the major Product Categories, which are:

MDM Internal Product

Manufactured Product

This product is characterised by a Bill of Materials (BoM) Structure.

The sub-products, or component products, within a Product may be either manufactured within the enterprise or bought in.

MDM External Product

Wholesale Product

This can be thought of as a wholesale or distribution product.  It is essentially what a manufacturer or a distributor sells and delivers to wholesale and retail outlets.

The outlet might not be the customer of the entity delivering the wholesale product.

Retail Product

This is the product sold and delivered to the end consumer.

Retail products can be physical products, service products, warranty products or a combination or all of these.

Marketing Product

This is the product marketed to the consumer.  This marketing can be done by:

  • The manufacturer
  • Wholesaler or distributor
  • Retailer

Marketing Products may entirely align with, or significantly differ from, Retail Products.

Revenue Product

This is the external Product against which revenues are accrued and costs allocated.

Identifying this can, contrary to initial impressions, present many difficulties, especially for manufacturers and wholesalers.  These difficulties arise for many reasons that include:

  • Manufacturing overheads are hard to allocate or apportion to external products.
  • Distribution costs and Marketing costs are hard to allocate to retail products.
  • Distribution costs may not be incurred by the manufacturer and yet the distributor’s costs may make the product non-profitable.

Product Mapping

This is the mapping of Internal Products to External Products, either wholesale or retail, in order to ensure that:

  • The correct products are manufactured or purchased in order to meet sales demand for external products.
  • Manufacturing and purchasing costs can be effectively allocated to external products

My Questions

Would you prefer to see a separate MDM online course for each of the above Product Categories or a single course that covers all of the categories?

Would you like to see online courses pitched at various levels, say Introduction, Intermediate and Advanced?

Would you like courses to included assignments and marked course work with accreditation at the end?

Please enter your suggestions in the comments box below.  Thank you for your valued input.


4 Responses to “MDM Webinars & Online Training”

  1. Julian Schwarzenbach May 10, 2012 8:39 am #


    For many asset intensive organisations (property, transport, utilities etc.) obtaining a consistent view of the ‘Asset’ across all systems and processes is a large master data challenge.

    I’m not sure where you ultimately intend the series of webinars to end up, but including physical assets as one of the ‘products’ or having specific content related to such assets would increase your audience significantly.


    • John Owens May 11, 2012 4:00 am #

      Hi Julian

      Assets in the contexts that you outline are definitely a challenge. You are quite right, having a consistent view of asset does present many challenges with different facets contained in disparate legacy systems.

      Another major challenge with such assets is the fundamental problem of establishing what the true Unique Identifier is.

      I will definitely ensure that one (or more) of the courses covers this critical area.


  2. Axel Troike May 5, 2012 5:02 pm #


    Since MDM activities are supposed to be assigned to the enterprise level (not department level), potential attendees and future “Master Data Managers” need to have the view on Internal and External Products. Therefore, I would include all categories in a single course. (I may not agree with all of the above subcategories, but agree with the range that you intend to cover.)

    Instead of the levels Introduction, Intermediate and Advanced, I’d rather see a “general” course that should match with (i.e. contain entities and descriptors applicable to) the majority of business branches. In addition, I would offer more business-branch-specific (in-house?) courses.

    Courses should include exercises / practice work. I would only offer accreditations (other than “attended the class”) if the course is part of an officially recognized education program.

    • John Owens May 11, 2012 3:52 am #

      Thanks for this feedback, Axel.

      Your suggestions are very helpful and I will incorporate them into the webinar and course structures.


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