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MDM Without Customer! Is That Possible?

There’s No Such Thing as Customer!

One of the great paradoxes with the current thinking on Master Data Management (MDM), where so much effort is put into building a ‘single customer view’, is that Customer is NOT actually a Master Data Entity!

Come to think of it, neither is Supplier!

How can this be?

This confusion is all caused by the ‘Curse of the System Silos’

In my upcoming Webinar on Master Data Management  I will explain more about how this arose and, more importantly, how to remove this misunderstanding by using my innovative, sound and sustainable thinking, practices and techniques around MDM.

You will learn how Customer takes on a whole new Role – literally!

You can register for this Free webinar by clicking on this link:

Free Webinar on Multi-Dimensional MDM


This webinar is not for everyone!  If you think that MDM should remain a closed subject, shrouded in confusion and mystery then you might not like it!

However, if you think that MDM should be simple, repeatable and sustainable,  you will love it.

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