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Customer is Not a Master Data Enitity.

Having Customer and Supplier as Master Data Entities is about as sensible as having Creditor and Debtor. Why? Because all of these terms refer to derivable relationships and implementing them as Master Data Entities is both a modelling and business error. If this is true, why are they so often modelled as such? It all […]

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There's No Such Thing as a Customer!

“Customer” is one of the Data Enitities that lies at the heart of most MDM practices in enterprises around the world and it is not in fact a Data Entity at all! This situation has arisen because far too much “data quality” work is done without the use of a properly structured Logical Data Model. This work then serves to perpetuate rather than remove fragmented data structures.

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Unique Keys are the Primary Cause of Duplication in Databases

It is perhaps the greatest paradox of data quality that the PRIMARY cause of duplication of entries in any database is the mistaken use of unique keys as the Unique Identifiers UIDs) of records.
Click on “Read More” to learn how to avoid this error.

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Five Key Steps to Quality Data Modelling

To most business people data modelling is a black art that is practiced by the company IT department. It brings no tangible business benefits and is solely designed to make mere mortals feel confused and inferior.  Sadly, many IT departments actually foster this view and, for those that do, the data modelling that they carry […]

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