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Social Media and MDM

Integrating Social Media Data into the Master Data Management (MDM) arena definitely presents great opportunities for enterprises. However, with the current state of play of MDM in most enterprises this also presents great risks. This is true for several reasons. The first of these is that too many enterprises currently have an entity called ‘Customer’ […]

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Yin and Yang <> Function and Data

As the integration of Yin and Yang provide universal harmony, so the integration of Function and Data bring harmony to an enterprise. Know the Business Functions and you will know about ALL of the data that the enterprise requires – absolutely! Every entity, every attribute and every relationship. Know the data and you will be […]

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Processes Do NOT Create Data!

I was recently asked to provide guidance on mapping how data is shared across different stages of Business Processes in order to achieve the greatest reuse possible. This was my answer. One of the most important things to emphasise when looking at data usage across an enterprise is that Business Processes do NOT create, transform […]

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Social Media Identies? No! Social Media Personas

In a recent discussion of Linkedin on MDM and Social Media Profiles one commenter proposed that “After MDM has matched the social identity to a customer’s corporate identity in a CRM system, I would call it a ‘trusted social identity’ (TSI)”. Having read this, I commented that I thought that ‘trusted social identity’ or (TSI) […]

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MDM Webinars & Online Training

I am putting together a series of webinars and online training courses in Master Data Management (MDM) and I would value your input. The first series will be centered around the major of Product.  This will include looking at and defining the major Product Categories, which are: MDM Internal Product Manufactured Product This product is […]

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The Phantom Entities of Customer and Supplier

It is amazing how much is spoken and written about Customer and Supplier, especially as they do not exist – they are Phantom Entities! Read more at There’s No Such Thing as Customer.

Recently, in a response to a comment on The Pathology of Business & Data Modelling I was addressing this topic once again and thought it would be useful to produce some models that show how Customer and Supplier are in fact Roles played by the entity Party.

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The Pathology of Business & Data Modelling

Before you start building you next business or data model, find out what it was that infected or killed your last one! Business and data models continue to be built in enterprises year after year.  All of them come to life after a great deal of pain and effort.  Most of them cause yet far […]

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Data Quality, MDM and the Art of Sex

In a recent discussion with some colleagues on Data Quality and Master Data Management we all expressed our bafflement as to why there was so much confusion out there surrounding theses relatively straightforward subjects and why, in the twenty first century, so many practitioners were using such archaic and flawed approaches. One those present said […]

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Don’t Look in Existing Data for Master Data Entities

Why not? Because it is about as effective as looking in the dumpster outside a restaurant for the ingredients for a gourmet meal. In my last articles on the major errors made in Master Data Management (MDM), I explained how most MDM projects start in the wrong place and then head off in the wrong […]

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Information Gathering 2: Analysis Workshops – The Key to Detail

The purpose of analysis workshops is to add detail to the information gathered during strategic one-to-one interviews with senior executives. They are NOT the starting point for analysis.

The content of this post is an excerpt from the eBook IMM Function Modelling

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