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Archive | September 14, 2010

There's No Such Thing as a Customer!

“Customer” is one of the Data Enitities that lies at the heart of most MDM practices in enterprises around the world and it is not in fact a Data Entity at all! This situation has arisen because far too much “data quality” work is done without the use of a properly structured Logical Data Model. This work then serves to perpetuate rather than remove fragmented data structures.

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