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Archive | August 11, 2010

Has Data Quality Lost the Plot?

Have some Data Quality practitioners lost the plot? When recently reading an article by a DQ practitioner I was tempted to think so. “You have amassed all of this master data and you must now make sure that you totally organise your whole business around feeding and maintaining it.” It’s a bit like all of the bees in a hive being expected to be totally dedicated to feeding and protecting the queen bee; to be an unquestioning and dedicated collective. Data is everything! Data must be served! Well, and this may shock some people, data is not everything!

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